# Elevating Fashion Retail: The Vision and Strategic Role at Livehaf
Livehaf has redefined the Indonesian e-commerce landscape by bridging the gap between quality and affordability. Derived from the phrase "Live Healthy and Fit," the brand initially emerged as an athletic apparel specialist. However, since shifting its strategic focus in 2017 to high-quality daily wear, Livehaf has cemented its reputation as one of the most trusted and recognizable fashion entities on social media since 2015. Catering specifically to professionals and individuals seeking premium aesthetics without the luxury price tag, the brand remains a powerhouse of the SME sector with an ambitious global trajectory.
## The Role of a Senior Creative Content Strategist
At the heart of Livehaf’s rapid expansion is the Senior Creative Content Strategist. This pivotal role is responsible for transforming abstract concepts into high-impact visual narratives. As a strategist within our creative department, you will be the architect of our content production lifecycle, ensuring that every campaign is optimized for specific platforms, target audiences, and the fast-moving pulse of cultural trends.
Core Strategic Responsibilities
The strategist is tasked with maintaining the integrity of our content production, from the initial pre-production meeting (PPM) to the final delivery. Key duties include:
* Strategic Planning: Drafting comprehensive checklists, verifying facts, and ensuring all product placements, talent requirements, and location logistics align with brand standards.
* Content Curation: Collaborating closely with the Assistant Creative Content Supervisor and Senior Videographer to produce viral-worthy content that defines the fashion retail industry.
* Operational Excellence: Managing all creative documentation, including digital and physical databases, to ensure seamless access for the entire team.
* Influencer Relations: Identifying and vetting models and Key Opinion Leaders (KOLs), managing contract negotiations, and fostering long-term professional partnerships.
Day-to-Day Creative Execution
Success in this role requires a unique balance of creative intuition and rigorous organizational discipline. Your daily workflow will encompass:
1. Platform Management: Batching, uploading, and crafting compelling copy for TikTok and Instagram.
2. Logistics Coordination: Scheduling talent, securing venues, and managing vendor relationships.
3. On-Set Production: Providing hands-on support during shoots, including inventory management of Livehaf products and supporting props.
4. Financial Administration: Processing creative expense reports and managing invoices to maintain budget transparency.
5. Scriptwriting: Authoring at least eight original, trend-driven TikTok scripts per month.
## Qualifications for Success
We are looking for a creative visionary who understands the intersection of technical strategy and aesthetic appeal. To join our team at our BSD, Tangerang office, candidates must meet the following criteria:
* Educational Background: A Bachelor’s degree in any field.
* Experience: A minimum of two years of professional experience as a creative content strategist, backed by a robust portfolio.
* Technical Proficiency: Advanced expertise in scriptwriting, copywriting, and content direction specifically tailored for TikTok.
* Analytical Insight: A deep understanding of TikTok algorithms, Indonesian cultural trends, and data-driven decision-making.
* Operational Skills: Exceptional organizational ability and meticulous attention to detail.
* Cultural Fit: A passion for selling ideas and a willingness to work full-time in our BSD, Tangerang facility.
## Why Join the Livehaf Creative Team?
Choosing to grow your career with Livehaf means more than just a job; it is a commitment to scaling a homegrown brand toward international recognition. We empower our creative strategists to take the lead on public-facing campaigns, offering high levels of engagement with brand ambassadors and industry experts. If you possess the drive to influence the fashion retail industry through innovation and are ready to tackle the challenges of a rapidly growing e-commerce environment, we want to hear from you.